From walking precincts to running Rock the VoteKen Goldstein and Will Feltus interview Ashley Spillane who is featured in Chapter 10, Field General.

Clinton and Trump media buyers swap 2016 war stories over beers. Republican Ben Angle (left) and Democrat Danny Jester (right) are friends who live six blocks from each other in Alexandria, Virginia. See more in Chapter 7, Marketing Maven. 

The second edition describes the rise of digital political communications featuring interviews with decision makers from the Trump, Clinton, and Sanders Campaign.

See the most often seen TV ads from
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See the most often seen TV ads from the 2016 presidential campaign.  How will campaign advertising evolve by 2020? Based on TV ad tracking data from Kantar's CMAG group, here are some of 2016's most frequently aired presidential spots.

See the most often seen TV ads from the 2016 presidential campaign.  How will campaign advertising evolve by 2020? Based on TV ad tracking data from Kantar's CMAG group, here are some of 2016's most frequently aired presidential spots.

See the most often seen TV ads from the 2016 presidential campaign.  How will campaign advertising evolve by 2020? Based on TV ad tracking data from Kantar's CMAG group, here are some of 2016's most frequently aired presidential spots.

What’s on-air and online in 2018.  Here we post an occasionally updated sampling of TV spots and videos from 2018 campaigns. Texas Democratic congressional challenger M. J. Heger raised $750,000 in ten days with this online video.

Explore the connection between political, media, and consumer behaviors.  Color versions of bubble charts from the appendix.

Managing the California Big Leagues. A profile of campaign manager Kate Merrill who talks about her political wins and losses, including getting beat by Arnold Scharzenegger. Follow Katie Merrill on Twitter @katiemerrill.

The Campaign Manager Survey. Here is the library of questionnaire items used by the authors and our research team. Students are encouraged to conduct their own interviews with political professionals. (Content here is appendix A form the first edition.